Venture bets
Three bets, built in the open.
A studio that only ever builds for other people slowly forgets what it costs to ship. So we run our own bets alongside the client work, on the same process, with the same people. Each one is listed here with where it is and what it has to prove next. When one stops, we will say so, and why.
- Live
- 1
- In build
- 2
- Stopped
- 0
The index / 01
Every bet moves along the same rail as the client work: idea, market test, build, live. Or stopped.
Bet 01 · Newsletter · live
What changed in AI, every weekday, for people who decide.
Our own AI newsletter, researched and produced every weekday by an AI pipeline we built and run. It covers what actually changed in AI, for people who have to make decisions, and it is the first newsletter to go out through Sidepress.
AI moves fast.
Here's your debrief.
News, analysis, tools, and more.
- Right now
- Live, going out every weekday
- Runs on
- Sidepress, bet 02
The open question
Which of the day's changes deserve a decision maker's attention, and which are noise?
Bet 02 · Newsletter curation · in build
Write the thing you've been meaning to write.
Sidepress is a newsletter curation tool. Point it at a subject and it reads everything published about it, every night. It learns how you write, so the draft waiting in the morning already sounds like you.
KEEP
- Right now
- Landing page written, demo in build
- First tenant
- CtrlAltDebrief, bet 01
The open question
How much editing will each morning's draft need before it goes out?
Bet 03 · Agent · in build
An agent that watches search and answer engines for you.
It monitors how a site shows up in search and in AI answers, surfaces ranking gaps and cannibalisation risk, and says what to write next. We built it first for our own content, which is how we know whether it works before anyone else relies on it.
$ agent scan gettraction.studio
queries tracked ............ 212
search rank moved .......... 14 up · 6 down
answer engines citing ...... 3 of 9 pages
gap "ai executive coaching sydney" · rank 11
risk two pages compete on one query
next write "AI build day: what happens in the room"
done in 41s- Returns
- A ranked list of what to write or fix
- Proving ground
- Our site and our clients'. It has helped bring in over $1M of business so far.
The open question
Which of its recommendations turn into pages that earn traffic or citations?
Stopped / 00
Nothing yet.
Some of these will not survive contact with the market. When one stops, it moves down here with the date and the reason, and stays.
Have a bet of your own?