traction studio.

Customers

Customer stories.

How teams are putting AI to work with us: the problem, what we did, and what changed.

Chartered accounting firm, Brisbane

1 week → hours

How a Brisbane accounting firm cut a week of EOY queries to hours.

The problem
End-of-year client queries took every accountant a week: manual, high-volume and repeated across the whole client base.
traction studio
Built Claude Cowork skills on the firm's own files in two half-days on site, then trained 50+ staff, directors included, in one half-day session.
“What set the engagement apart was having Elizabeth in our office: the training was hands-on, fully tailored to our firm and the accounting industry, and built around our actual workflows rather than generic AI theory.”
Director · Brisbane-based chartered accounting firm

1 week → hours per accountant · 50+ staff trained · Live client work from day one

Read the full story

Slattery

Shipped and live

How Slattery launched Australia's first Carbon Index Calculator.

The Petra Carbon Index calculator, showing the sign-up and the calculator introduction
petra.carbonindex.slattery.com.au
The problem
Slattery had the cost and construction data to estimate embodied carbon early in a project, but no product the industry could use to make a call.
traction studio
Product strategy, design and full-stack engineering in a weekly cycle with Slattery's team, plus Claude, Claude Design and Copilot training.

Live at petra.carbonindex.slattery.com.au · 1,959 sessions on the index · A$0.72 per paid click

Tier 11

2+ hours back a week

How Tier 11's operations lead won back two hours a week.

The problem
She'd been trying basic AI tools, but hadn't found a clear way to use them in her role as an ops leader.
traction studio
The Agentic Executive: a day of hands-on training on her own work, plus a framework for deciding where AI and people should meet.
“During the day, I built a workflow that will save me at least 2 hours per week and mapped out several others that will take a lot off my plate.”
Angela Ponsford · VP of Client Success & Operations, Tier 11

1 workflow built on the day · 2+ hours saved every week · Several more mapped

Product Build Day, with Product Pathways

1 day to a working build

How a room of 16 got building with Claude Code in one day.

Product people at laptops in a Sydney meeting room, the Opera House through the windows, as Kailash introduces Claude Code on the screen
The Sebel Quay West, Sydney, 26 June 2026
The problem
Product people who knew they needed to get more out of Claude Code, but not where to start.
traction studio
A morning group build, then one-on-one coaching on each person's own project, with the coaches on hand in the community channel afterwards.
“I left with real skills I'm already using, and I'd highly recommend it to anyone who wants to learn Claude Code properly!”
Carla Mizrahi · Product Lead, Partnerships, Thanks

16 seats · Something working by lunch · Back together 3 weeks later to show what they'd built

We build our own AI products too. See our bets

Testimonials

What people say after.

“I loved Product Build Day. I'm not a product manager (I'm an AI ethicist), and I found myself intimidated by learning Claude Code. The team made it so incredibly easy, and what I felt I got the most of was confidence: they created a safe, supported place to learn that's started me rolling on a journey where I'm now building things on my own. My advice is to jump in whether or not you're doing hard-core product development: this team can help you develop the skills to build for yourself.”

Aubrey Blanche

Founder, The Mathpath

Product Build Day participant

“I came into the Claude Code course with Elizabeth, Kailash and Ant Murphy knowing I needed to get more out of the tool, but not knowing where to start. What I loved was the balance. The content was informative without being overwhelming, so I never felt drained, and there was plenty of room to explore on my own. When we hit a wall, we could ask for help and get expert advice within minutes. You could tell Elizabeth, Kailash and Ant really wanted to help us, not just get through the material! Most of all, it gave me something I rarely get with a busy schedule: dedicated time to actually use the tool, test ideas and learn by doing. I left with real skills I'm already using, and I'd highly recommend it to anyone who wants to learn Claude Code properly!”

Carla Mizrahi

Product Lead, Partnerships, Thanks

Product Build Day participant

“Attending the Agentic Executive training was a great way to fast track my AI knowledge. I had been playing around with some basic tools, but hadn't figured out a clear way to use them in my role as an Ops leader. During the day, I built a workflow that will save me at least 2 hours per week and mapped out several others that will take a lot off my plate. I also walked away with a complete executive framework for deciding where AI & humans should intersect. Elizabeth was a wonderful instructor, and the session was incredibly engaging. I highly recommend attending if you really want to elevate your AI skills and knowledge.”

Angela Ponsford

VP of Client Success & Operations, Tier 11

The Agentic Executive participant

“The course is very practical: instead of abstract theory, you work directly with multiple AI tools on your own real tasks. Elizabeth creates a very open, practical learning environment, tailors examples to participants' real jobs, and is honest about both the benefits and limitations of AI. I walked away with a clear, realistic view of what AI can and can't do today, plus a concrete plan for which tasks to automate and which tools to use.”

Louise Stack

Senior Contracts Administrator, Skyline Projects

AI Essentials participant

“Not only did she help me understand how I can utilise AI for my business needs but also how to implement them. She was very supportive and left the communication channels open for any follow-up questions.”

Selin

API Tech Lead

traction studio participant

“Even though I work in AI Transformation, I don't always know the best way to leverage AI for complex problems. Elizabeth is an avid problem solver, knows the tools extremely well, and understands business. One hour with her was more valuable than any of the upskilling classes I've done. She can help you meet your exact needs and solve your exact problems. I'd highly recommend her and she is my go-to AI Coach for my clients.”

Emily E. Sauter

AI Transformation, Bendelta

1:1 AI coaching client

“Hiring Tania was a turning point in our journey, she fundamentally changed how we operate as a business. She walked into an underdeveloped marketing function and built us a growth engine from the ground up: our leads went from steady to all-time highs, our SEO went from invisible to being an organic growth engine and our single strongest channel. She delivered some of the best months of marketing performance we've had in over ten years, and left behind systems the whole team can run without her. She came on board at exactly the right time and brought the skill and expertise to match. I can't recommend her highly enough as a head of marketing and PMM.”

Jodie Baker

Founder & CEO, Xakia Technologies

Launch & go-to-market

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