AI Products
We build products out of what you know.
Your business runs on knowledge that took years to earn. We work with you to turn it into products, and take them to market alongside your team. The products bring new customers in, and your core business is where they go deeper.
The problem / 02
Expertise doesn't scale on its own.
It lives in your people, your spreadsheets and your judgement, and it reaches the market one engagement at a time. A product carries it further, to customers who would never have picked up the phone, and brings the right work back to you.
How we work / 03
We build it with you.
You bring the expertise and the trust your customers already have in you. We bring product strategy, design, engineering and go-to-market, working in a weekly cycle with your team and shipping in slices. We put the offer in front of real buyers before the build starts, so the engineering goes into something you already know people want. Funded founders work with us the same way, usually starting with a short market test for a clear go or no-go.
Market testing
Your offer in front of real buyers with real money, before you write a line of code. Go, no-go, or reshape, decided in the first weeks.
Product strategy
An opinionated set of decisions on what's small enough to ship and sharp enough to sell. Business model, pricing, and the scope calls that make it pay for itself.
Design
Product experience, built in from week one. Shapes the build, so what ships is what customers use.
Engineering
Senior engineers who've shipped and run what they shipped. Your v1 goes out on a stack your team can maintain, and it holds up on the edge cases.
Launch and go-to-market
Positioning written before the build, so the product has something to be right about. Launch, measure, adapt for the first ninety days.
Our process / 04
How we work.
Eight streams, and they overlap on purpose. Direction first, then the evidence, then the foundations, and the build ships in slices you can put in front of customers. It plays through on its own. Scrub across to see which streams run together, who leads each one, and the decision it hands back.
Each phase ends with a decision you can act on.
Drag across to move through our process
Running now
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Goals, vision, strategy
Direction
Led by Elizabeth
We start with what the business is actually trying to win, not with a feature list. Where you want to be, what is in the way, and what would count as working.
Nineteen years of product and marketing leadership, most recently as a CPO.
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Sequenced by outcome
Roadmap
Led by Elizabeth
The order of work, sequenced by the outcome each piece buys rather than by what is easiest to build first.
Roadmaps that survived contact with real engineering teams at SafetyCulture and Immutable.
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Market, demand, competitors
Opportunity assessment
Led by Tania
Where the demand actually is, who else is serving it, and which opportunities are worth your time. Evidence before architecture.
Twelve years of positioning and user research in high-growth B2B, including Atlassian.
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Positioning, messaging, GTM
Positioning & GTM
Led by Tania
What it is, who it is for, and why they would switch. Written before the build so the product has something to be right about.
Positioning is written first here, not retrofitted to whatever shipped.
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Validate demand early
Pre-market test
Led by Tania
We put the offer in front of the market before it is built. The cheapest version of a wrong idea is the one you never wrote code for.
Real money in front of real buyers, with a clear read on whether to keep going.
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Architecture, tooling, scope
Foundations & scope
Led by Kailash
The technical shape: architecture, tooling, models, data, and the scope that fits the runway you have.
Founding engineer, then engineering and product at hipages and Immutable.
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Something usable, every slice
Build in thin slices
Led by Kailash
We ship in slices you can put in front of a customer. Nothing sits in a branch waiting for a big reveal.
Senior engineers who have shipped and then run what they shipped.
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Launch, measure, adapt
Go to market
Led by Tania
Launch, measure what happens, and adapt. Then we teach your people to run it without us.
The launch is the start of the work, not the end of the relationship.
What you keep / 05
A way of working your team keeps.
Every product build leaves the same five things behind, so your team can keep shipping once the first product is out.
Workflows
We map how the work gets done today and redesign it with AI in the loop.
Rituals
A weekly cycle your team can keep running: plan, build, review, ship a slice.
Roles
Who owns the product, who decides and who builds, set up to last after we step back.
Templates
The briefs, scorecards and playbooks we work from, left with your team.
Metrics
A short list of numbers that show whether it's working: adoption, speed and revenue.
Who it's for / 06
Advisory and professional services firms, and other established businesses whose value is what their people know. Funded founders who want a senior team to build and launch with.