Greg
CFO
Finance leader with 20+ years across banking and high-growth tech, including Goldman Sachs, Morgan Stanley, Immutable and Nethermind. Builds finance functions that scale.
Team
An experienced, AI-native team.
We've shipped products at Atlassian, SafetyCulture and Immutable, and AI runs through how we work every day. What we recommend, we already use ourselves.
Team / 01
Co-founded by operators.
Product marketing, product strategy, and engineering, each led by someone who's done it at scale. You'll be talking with our co-founders, the people whose names are on the door.
- Tania Clarke
GTM, Branding & Design
Fractional product marketing lead with 12+ years in high-growth B2B SaaS. Positioning, user research and go-to-market.
- Elizabeth Griffiths
Product Strategy & Design
AI product leader with 19+ years across product and marketing, from Ogilvy & Mather to Immutable, and a GAICD-qualified former CPO and CEO. Has run product for a regulated fintech and built AI products end to end.
- Kailash Chandrasekaran
Engineering & Product
Engineer with 16+ years across B2B SaaS, data platforms and AI. Founding engineer at Exotel, then engineering and product roles at hipages, Nearmap and Immutable. Builds end to end, from AI agents to the products around them.
Team / 02
Leadership.
Team / 03
The studio team.
The people who plug into an engagement when the work calls for it. Growth, marketing ops, positioning and go-to-market, plus the trainers who run our AI training and build days. Most of them do both: the same person who sits with your team in your own tools has owned that function in-house.
Celeste Walker
Product Marketing Consultant · GTM & Positioning
Booked out
Senior product marketing operator with 10+ years in global B2B tech. Grounds positioning and GTM strategy in customer and competitor intel.
Teresa Noble
AI Coach & Consultant
Specialties
- Operations
- Process automation
A Northern NSW product coach with a background in service design. She turns complicated, manual processes into simple systems that run on their own.
Kate Pearce
AI Coach & Product Consultant
Specialties
- Product strategy
- Workflow design
A Sydney-based product leader who loves unpacking tricky problems and making the complicated feel simple, even when it isn't. She spent years in market intelligence and now works one-on-one with leaders and runs product builds at traction studio, helping businesses make sense of where AI actually fits.
Sabine Selbach
AI Coach
Specialties
- Conversational AI
- AI agent design
A conversational AI specialist with 15+ years across tech, strategy, product and AI. She founded Booyong AI, where she helps teams design, test and improve voice and chat agents, from the first use case to full rollout.
Milly Brown
Growth Consultant
Specialties
- Growth
- AI operations
Growth and community leader with 10 years of experience across management consulting, growth and marketing.
Carly Hartshorn
Marketing Consultant · Growth & Ops
Growth marketer with 6+ years in B2B SaaS tech. Builds AI-powered workflows alongside demand gen channels, campaign strategy and marketing ops.
Ready when you are
Tell us where you're stuck.
Book a 15-minute call. We'll talk through which way in fits (transformation, engineering, coaching or training), and you decide. Free, no pressure.
Now booking work for 2027