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AI product studio · Australia

We help executives and founders build what they've been imagining.

An AI product studio co-founded by operators from Atlassian, SafetyCulture, and Immutable. We coach your leaders, train your teams, and take AI products from first market test to launch.

AI-native · Australian · founder-led

45+ years

Combined senior operator experience across Atlassian, SafetyCulture, Immutable, Campaign Monitor and Hipages.

3 ways to work with us

Coach your leaders, train your teams, or build the product. The same co-founders across all three.

100% senior

Co-founder-led, with senior people on every engagement.

The problem / 02

We see this everywhere.

Stuck between AI ambition and AI in production.

  1. (01)

    Leaders know it matters but haven't changed how they work.

  2. (02)

    Teams have sat through the training but haven't built anything with it.

  3. (03)

    The team chats with AI every day but hasn't handed it any real work yet.

Capabilities / 03

c.

Three ways in, one studio.

Most enterprise relationships start with coaching, open into team build days, and end with us shipping the product. You can also come in at any point.

Motion-blurred train passing through a station
From idea to launch

The build / 04

s.

One team, on a build retainer.

We work with founders on a build retainer rather than a one-off project. Most studios stop at code. We test the market before anything gets built and launch the product after it ships, with one senior team covering the whole path. Most start with a short market-testing engagement to get a clear go or no-go, then move onto the retainer once there's signal.

Inside the product studio
01

Market testing

Whether the market actually wants it. Real money in front of real buyers, with a clear read on whether to keep going.

02

Product strategy

Turning that signal into a v1 worth shipping, including business model and pricing.

03

Design

The product experience, designed properly and built in from the start.

04

Engineering

Senior engineering that ships your v1.

05

Launch & go-to-market

Positioning, messaging, and the launch itself. Your product arrives with the story that sells it.

Process / 05

p.

How it works.

A clear path from first call to shipped product.

  1. 01

    Book a 30-minute call.

    We find the right way in: coaching, a build day, or a market test. Free, no obligation.

  2. 02

    Start the work.

    Real work from day one, with the co-founders on it. No long ramp.

  3. 03

    See results.

    Something concrete you can point to, fast.

  4. 04

    Go deeper.

    Coaching grows into team training and build days. Build days grow into product work.

  5. 05

    Build the bet.

    The same senior team ships it, from first market test to launch.

Studio / 06

w.

Co-founded by operators.

Product marketing, product strategy, and engineering, each led by someone who's done it at scale. You'll be talking with our co-founders, the people whose names are on the door.

Tania Clarke, Co-founder · Engagement Lead & GTM

Tania Clarke

Co-founder · Engagement Lead & GTM

Previously

  • Atlassian
  • Qwilr

Fractional product marketing lead with 12+ years in high-growth B2B SaaS. Positioning, user research and go-to-market.

Elizabeth Griffiths, Co-founder · Product Strategy & Design

Elizabeth Griffiths

Co-founder · Product Strategy & Design

Previously

  • Ogilvy
  • P&G
  • GE
  • SafetyCulture
  • Campaign Monitor
  • hipages
  • Haast
  • Immutable

AI product leader and former CPO at Haast. 19+ years across product and marketing.

Kailash Chandrasekaran, Co-founder · Engineering

Kailash Chandrasekaran

Co-founder · Engineering

Previously

  • Immutable
  • hipages

Product and engineering leader with 16+ years, ex-Immutable and hipages. Builds end to end, from AI agents to the products around them.

Motion-blurred train, brand atmosphere
Test, build, launch

Fit / 07

f.

Not for everyone. By design.

The studio is right for you if

  • You're a leadership team that wants AI to change how you actually work, not just something you talked about in an offsite
  • You're a bank or financial institution that needs AI deployed safely
  • You're a funded founder who wants a senior team to build and launch with, not a contractor to manage
  • You want one team that owns the outcome from first market test to shipped product

Not right for you if

  • You're after a long-term staffing arrangement or a large team scaled up quickly
  • You need ongoing support or maintenance of existing systems, rather than building something new or lifting your team's capability
  • You want to hand the work over and check in monthly; we work closely with your team, so it does need some of their time
  • What you really need right now is funding or a co-founder, not a build partner

FAQ / 08

q.

Questions, answered.

Who do you work with?

Two kinds of client. Executive teams and enterprises, including banks and financial institutions, who want to make AI real for their leaders and teams. And funded founders who want a senior team to build and launch with. The same studio serves both, because coaching the people and building the product are the same problem from two ends.

Where does a relationship usually start?

For enterprises, usually with executive coaching. It's the lowest-risk way to see how we work. From there it tends to open into team build days and then product work. Founders often start with a short market-testing engagement before moving onto a build retainer. You can come in at any point.

Who actually does the work?

Your co-founders, directly. Tania leads positioning and GTM, Elizabeth leads product strategy and design, and Kailash owns engineering end to end. Between them, 20+ years of senior operator experience at Atlassian, SafetyCulture, Immutable, Campaign Monitor, Hipages and more.

What do you mean by safe AI for banks?

For banks and financial institutions, deploying AI is a trust question: who controls the model, and what happens to your data. We're not tied to one frontier model, so we choose the right tool for the job rather than the one we happen to sell. We prove we can do it by doing it, then stay on for the bigger build.

Do you do one-off projects or ongoing work?

For builds, we work on a retainer rather than one-off projects, so one senior team owns the whole path from market test to launch. Coaching and training can be a focused engagement or an ongoing program. We scope it to what you actually need.

Brief / 09

b.

Send us a brief.

Two minutes to fill in. Gives us prep time so the first call is sharper. We'll come back within one business day.

Form not loading? Email hello@tania-maree.com.

Ready when you are

Tell us where you're stuck.

Book a 30-minute call. We'll talk through which way in fits, coaching, training, or a build, and you decide. Free, no pressure.

Book a call