Tania Clarke
Co-founder · Engagement Lead & GTM
Previously
- Atlassian
- Qwilr
Fractional product marketing lead with 12+ years in high-growth B2B SaaS. Positioning, user research and go-to-market.
AI product studio · Australia
An AI product studio co-founded by operators from Atlassian, SafetyCulture, and Immutable. We coach your leaders, train your teams, and take AI products from first market test to launch.
AI-native · Australian · founder-led
Combined senior operator experience across Atlassian, SafetyCulture, Immutable, Campaign Monitor and Hipages.
Coach your leaders, train your teams, or build the product. The same co-founders across all three.
Co-founder-led, with senior people on every engagement.
The problem / 02
We see this everywhere.
Leaders know it matters but haven't changed how they work.
Teams have sat through the training but haven't built anything with it.
The team chats with AI every day but hasn't handed it any real work yet.
Capabilities / 03
c.
Most enterprise relationships start with coaching, open into team build days, and end with us shipping the product. You can also come in at any point.
We sit beside your leaders and make AI part of how they actually work and decide. Usually where the relationship starts.
We get your whole team building in a day. Real tools, real workflows, and something that works before they go home, with engineers in the room when it breaks.
We ship AI products, from agents and internal tools to the AI workloads behind them, and take them to market. For founders, an ongoing build retainer.
The build / 04
s.
We work with founders on a build retainer rather than a one-off project. Most studios stop at code. We test the market before anything gets built and launch the product after it ships, with one senior team covering the whole path. Most start with a short market-testing engagement to get a clear go or no-go, then move onto the retainer once there's signal.
Inside the product studioWhether the market actually wants it. Real money in front of real buyers, with a clear read on whether to keep going.
Turning that signal into a v1 worth shipping, including business model and pricing.
The product experience, designed properly and built in from the start.
Senior engineering that ships your v1.
Positioning, messaging, and the launch itself. Your product arrives with the story that sells it.
Process / 05
p.
A clear path from first call to shipped product.
We find the right way in: coaching, a build day, or a market test. Free, no obligation.
Real work from day one, with the co-founders on it. No long ramp.
Something concrete you can point to, fast.
Coaching grows into team training and build days. Build days grow into product work.
The same senior team ships it, from first market test to launch.
Studio / 06
w.
Product marketing, product strategy, and engineering, each led by someone who's done it at scale. You'll be talking with our co-founders, the people whose names are on the door.
Co-founder · Engagement Lead & GTM
Previously
Fractional product marketing lead with 12+ years in high-growth B2B SaaS. Positioning, user research and go-to-market.
Co-founder · Product Strategy & Design
Previously
AI product leader and former CPO at Haast. 19+ years across product and marketing.
Co-founder · Engineering
Previously
Product and engineering leader with 16+ years, ex-Immutable and hipages. Builds end to end, from AI agents to the products around them.
Fit / 07
f.
The studio is right for you if
Not right for you if
FAQ / 08
q.
Two kinds of client. Executive teams and enterprises, including banks and financial institutions, who want to make AI real for their leaders and teams. And funded founders who want a senior team to build and launch with. The same studio serves both, because coaching the people and building the product are the same problem from two ends.
For enterprises, usually with executive coaching. It's the lowest-risk way to see how we work. From there it tends to open into team build days and then product work. Founders often start with a short market-testing engagement before moving onto a build retainer. You can come in at any point.
Your co-founders, directly. Tania leads positioning and GTM, Elizabeth leads product strategy and design, and Kailash owns engineering end to end. Between them, 20+ years of senior operator experience at Atlassian, SafetyCulture, Immutable, Campaign Monitor, Hipages and more.
For banks and financial institutions, deploying AI is a trust question: who controls the model, and what happens to your data. We're not tied to one frontier model, so we choose the right tool for the job rather than the one we happen to sell. We prove we can do it by doing it, then stay on for the bigger build.
For builds, we work on a retainer rather than one-off projects, so one senior team owns the whole path from market test to launch. Coaching and training can be a focused engagement or an ongoing program. We scope it to what you actually need.
Brief / 09
b.
Two minutes to fill in. Gives us prep time so the first call is sharper. We'll come back within one business day.
Form not loading? Email hello@tania-maree.com.
Ready when you are
Book a 30-minute call. We'll talk through which way in fits, coaching, training, or a build, and you decide. Free, no pressure.
Book a call