traction studio.

AI Executive Coaching

You are still doing work AI could be doing.

Get personalised, one-to-one help to fix that. You are matched with a coach who has been there, then we sit with you and build the real workflows across email, marketing, content, admin, and operations. You leave with systems that run on less of your time.

Speaking & education

  • Business NSW
  • AWS
  • Google
  • MoMA
  • General Counsel Leaders Forum

100+ workshops delivered · Business NSW Regional Leader

Who it's for / 02

Is this for you?

This is for execs, founders and business owners who are past the curious stage and want real change in how their week runs.

  • — You are already using ChatGPT, Claude, Copilot or Perplexity in a basic way, but most of your work is still manual.
  • — You are spending too much time on email, marketing, content, admin, or operations.
  • — You can see where AI might help, and you want someone to sit with you and build the workflows with you.
  • — You want to feel more confident and less behind when it comes to AI in your business.
  • — You would rather get real work done in the session than sit through another generic AI talk.

How it works / 03

Three simple steps. The first one is free.

  1. 01

    Book a free 15-minute intro call.

    We work out where you are at and what you want help with.

  2. 02

    Get matched with the right coach.

    You are matched on your goals and tools, not on who happens to be free.

  3. 03

    Choose your session.

    Pick the AI Deep Dive Session or the Starter Session, and book your time.

The intro call is about fit and choosing the right path. There is no pressure to book.

Sessions / 04

Choose your session.

Two ways to work with us. Both are hands-on working blocks where we build real workflows together.

Single deep dive

AI Deep Dive Session

1 x 2-hour session. Remote by default. In-person available in Brisbane, Gold Coast, Byron Bay and Sydney.

$1,200 + GST

One intensive working block to overhaul a specific area and walk away with a workflow that gives you time back.

Best for

  • Executives and founders who want a substantial first engagement in a single sitting.
  • People who already know the areas they want to fix, for example inbox drafting plus content creation, or thought leadership writing and admin.
  • Anyone who wants real work done in the session.

What happens in the 2-hour session

  • We diagnose where time is leaking across email, marketing, content, admin, or operations.
  • We go deep on one or two high-leverage workflows that matter most to you.
  • We coach you live on delegating that work to AI using the tools you already have.
  • You leave with a working workflow you can use the same week.
  • Light notes afterwards if useful, but the emphasis is on getting work done together.

Two-part implementation

Recommended

Starter Session, 2 x 2-Hour Intensive

2 x 2-hour sessions over 1 to 3 weeks. Remote by default. In-person available in Brisbane, Gold Coast, Byron Bay and Sydney.

$2,400 + GST

Two working sessions to change how your week actually runs and give you real time back. We build your core workflows together, then refine and stress-test them so they hold up.

Best for

  • Executives and founders who want to feel a real change in how their week runs, and save real time.
  • People who want hands-on workflows built and tested, not just ideas.
  • Executives and founders who want to keep delegating more of their work to AI over time.

How it works, and what you leave with

  • We start with a full working diagnostic of your current workflows, and where time is being lost across email, status tracking, content, admin, and operations.
  • We evaluate your current AI stack and decide whether you should change or add any tools, then set up anything new together.
  • We select and build out one or two core AI workflows, for example an email triage system, a content production system, a draft-and-review flow for proposals, or simple customer communications.
  • We refine and stress-test what we built, add templates and prompts, and fix friction points.
  • We decide clear next steps, for example continue solo or move into a sprint or ongoing rhythm.
  • You leave with built, tested workflows, your own templates and prompts, and a clear plan for what comes next.

We sign an NDA before we start if you want one, and nothing you share is used to train AI models.

For leadership teams / 05

Make AI real for the people who run the company.

We coach your leaders one on one and as a team, so AI becomes part of how they think and decide. We coach each leader individually first, building real capability one at a time. By the time the team works together, everyone starts on equal footing.

01

Discovery

We map where each leader is and where the leverage sits.

02

1:1 coaching

Regular, hands-on sessions in their real context.

03

Team uplift

We bring the leadership group to a shared standard.

04

Embed

New habits that hold after we leave.

What you walk away with

  • Clarity on AI priorities and risk appetite
  • Aligned leadership direction and decision rights
  • Practical governance recommendations
  • A clear plan your team can act on
Talk to us about your team

One-day intensive

The Agentic Executive

✓ 10 am to 4 pm · 12 seats

Course for leaders

Manage AI as digital labour, not a productivity tool.

A full day for founders, CEOs and business leaders who already use AI. Decide what AI owns, where people stay in the loop, and what changes in the next 30 days. Run by Elizabeth Griffiths.

$2,500 + GST · Byron Bay or online

See the course

What you get out of this / 06

We change how your week feels.

01

Save hours each week on email and routine communication.

02

Have a clear, repeatable system for producing marketing and content.

03

Turn vague “we should use AI for this” ideas into concrete workflows you actually use.

04

Feel confident about what AI should and should not do in your business.

05

Stop starting from scratch, with your own templates and prompts ready to go.

06

Know your next step, whether that is running solo or going deeper.

What our clients say / 07

This is what it looks like when the work actually changes.

“I built a workflow that will save me at least 2 hours per week and walked away with a complete executive framework for deciding where AI and humans should intersect. Elizabeth was a wonderful instructor.”

Angela Ponsford

VP of Client Success and Operations, Tier 11

“I walked away with a clear, realistic view of what AI can and can't do today, plus a concrete plan for which tasks to automate and which tools to use.”

Louise Stack

Senior Contracts Administrator, Skyline Projects

“Even though I work in AI Transformation, I don't always know the best way to leverage AI for complex problems. One hour with Elizabeth was more valuable than any of the upskilling classes I've done. She is my go-to AI Coach for my clients.”

Emily E. Sauter

AI Transformation, Bendelta

Coaches / 08

Meet your coaches.

The 15-minute intro call is where we work out what you need and which coach is the best fit, so you get someone suited to your context.

Elizabeth Griffiths

Elizabeth Griffiths

Specialties

Operating models, governance, and operations.

Co-founder of traction studio, a GAICD-qualified executive who's been a CPO and CEO and an early product leader at Immutable. She's rolled out AI legal workflows for the likes of Telstra, Zurich and Sportsbet, and advises founders on where AI should and shouldn't sit.

Kailash Chandrasekaran

Kailash Chandrasekaran

Specialties

AI security, governance, and technical integrations.

A traction studio co-founder and product and engineering leader who owns the technical and security side of AI adoption, making sure your tools are connected properly, run reliably, and stay safe.

Tania Clarke

Tania Clarke

Specialties

Go-to-market, operations, and agentic systems.

A traction studio co-founder who designs agentic systems that run real work end to end, from launches to operational processes, so the busywork happens with far less of your time.

Kate Pearce

Kate Pearce

Specialties

Product strategy and workflow design.

A Sydney-based product leader who loves unpacking tricky problems and making the complicated feel simple, even when it isn't. She spent years in market intelligence and now works one-on-one with leaders and runs product builds at traction studio, helping businesses make sense of where AI actually fits.

Teresa Noble

Teresa Noble

Specialties

Operations and process automation.

A Northern NSW product coach with a background in service design. She turns complicated, manual processes into simple systems that run on their own.

Where we work / 09

In-person coaching available in Brisbane, Gold Coast, Byron Bay and Sydney.

Remote sessions available worldwide via video call.

Not sure where to start?

That is what the intro call is for.

The next step is simple. Talk for 15 minutes, tell us where your time is going, and we will match you with the right coach and the right session. No pressure, no pitch.