AI Transformation
Change how your business works with AI.
We map how the work gets done today, redesign it with AI in the loop, and put in the workflows and tools it needs. Your team comes out with a renewed way of working.
The problem / 02
Most businesses know AI could help, but not where to start.
The tools are everywhere and the advice is loud. What's missing is a clear view of where AI fits in your business: which work to redesign first, which decisions AI can take on, and what your team needs to make it stick. That's where we start.
How we work / 03
We do it with you.
You know how your business runs. We bring AI strategy, workflow design, engineering and change management, working in a weekly cycle with your team. We start where AI saves the most time or money, prove it on real work, then roll it out. Sometimes what you know becomes a product in its own right. See AI products.
Where AI fits
We audit how the work gets done and find the handful of places where AI changes the result, not just the speed.
Strategy and roadmap
An order of work sequenced by payoff, with a clear owner for each piece.
Workflow redesign
The process rebuilt with AI in the loop, not bolted onto the old one.
Tools and automation
The agents, integrations and internal tools the new workflows need, built by our engineers.
AI EngineeringAdoption
Training and coaching so your people use it, trust it and keep improving it.
What you keep / 04
A renewed way of working.
Every transformation leaves the same five things behind, so your team keeps improving after we step back.
Workflows
We map how the work gets done today and redesign it with AI in the loop.
Rituals
A weekly cycle your team can keep running: plan, build, review, ship a slice.
Roles
Who owns each workflow, who decides and who runs it, set up to last after we step back.
Templates
The briefs, scorecards and playbooks we work from, left with your team.
Metrics
A short list of numbers that show whether it's working: adoption, speed and revenue.
What our clients say / 05
What changes when the work changes.
Chartered accounting firm, Brisbane
1 week → hours
End-of-year client queries took every accountant a week. We built AI skills on the firm's own files in two half-days on site, then trained 50+ staff, directors included, in one half-day session.
“What set the engagement apart was having Elizabeth in our office: the training was hands-on, fully tailored to our firm and the accounting industry, and built around our actual workflows rather than generic AI theory. We'd recommend [traction studio] to any firm serious about using AI that wants a hands-on, practical approach.”
Director · Brisbane-based chartered accounting firm
Read the full story1:1 AI coaching client
“Even though I work in AI Transformation, I don't always know the best way to leverage AI for complex problems. One hour with Elizabeth was more valuable than any of the upskilling classes I've done. She is my go-to AI Coach for my clients.”
AI Transformation, Bendelta
Who it's for / 06
Advisory and professional services firms, and other established businesses whose value is what their people know.
Ready when you are