traction studio.

AI Engineering

Tell us the outcome. We'll build it.

Product builds, retainers, internal tools and automations, shipped by senior engineers who have run what they built. We start with the smallest version that works and build out from how people use it.

What we build / 02

We ship the AI products themselves.

We build these for ourselves first. If it isn't good enough for us, it doesn't ship to you.

01

AI agents & internal tools

Copilots, chiefs of staff, and automations that take hours off your team's week.

02

AI workloads

RAG pipelines, model routing, and the plumbing that makes AI useful and affordable at scale.

03

Prototypes that test the offer

Cheap and fast, real enough to put in front of buyers before you commit.

04

Products you take to market

Full v1 products, designed, built and shipped, ready to put in front of customers.

Shipped / 03

Some of what we've shipped.

Full-stack engineering, with AI agents built in where they help. Everything here shipped agentically, in weekly slices.

  • Property · live

    A national property consultancy

    Several internal tools and client-facing apps, including a carbon index that is live today.

    Read the case study
  • Billing · live

    SIM billing and reconciliation

    Built for a data and electrical contractor. It checks carrier bills against every SIM in the fleet and raises the monthly invoices.

  • Trading · live

    Real-time trading

    A real-time trading platform that acts on live market signals in under 300 milliseconds.

  • Accounting · in use

    AI skills for an accounting firm

    Day one, discovery. Overnight, we built the AI skills. Day two, they were running on the firm's own files.

    Read the story
  • Our own · in use

    Sidepress

    Our newsletter curation platform. It runs CtrlAltDebrief, our own AI newsletter, every weekday, and opens to other newsletters soon.

    See the bet

How it ships

Every build runs through our own agentic engineering setup: parallel coding agents, and multiple independent AI reviewers on every change before it ships.

How we build / 04

Working software, fast.

Whether it's a product for your customers or an internal tool for your team, we build the same way: a small working version first, in front of real users early.

01

Start from what your team already does

We build from the actual workflow or decision the tool needs to serve, with your team in the room.

02

Ship a thin slice first

The smallest working version goes in front of real users early, and we build out from how it actually gets used.

03

AI-native build

We build with the same AI tools we train teams on, so a small senior team ships quickly.

04

Built into your stack

Products and internal tools plug into the systems your team already uses, so they get adopted and stay in use.

Automations / 05

The work that only happens because you're there.

Most businesses have a person who is the system. We turn that into software that runs on its own and hands back the exceptions. You will recognise at least one of these.

  • Quotes are priced from memory, and only one person can do it.
  • Availability lives in someone's head, and the week starts with phone calls.
  • The same answer gets written out by hand, many times a day.
  • A rate change means asking a developer, or it never happens.
  • Nobody can say what was quoted last month, or on what basis.

01

Your rules, as data

The pricing, the thresholds and the exceptions come out of people's heads and become something you can see, edit and audit. A rate change is an admin page.

02

The standard work, automatic

The jobs that follow the rules get handled without anyone touching them, and the customer gets an answer immediately instead of tomorrow.

03

The rest, queued

Anything unusual goes to a person, with the context they need to decide. You see the exceptions rather than everything.

04

A record of what happened

Every decision stores what was decided, which rule applied, and who touched it. That is worth having on an ordinary Tuesday and worth a great deal if you ever sell.

Motion-blurred train passing through a station
Build, ship, run

How we scope / 06

In phases, with a fixed fee.

Each phase has a fixed fee, so you can stop after the first one. Once it's live, a retainer keeps a senior team on it: improving it, running it and building what comes next.

Safe to deploy / 07

AI you can deploy without betting the business on one frontier lab.

We help you answer what your board is already asking: who controls the model, and what happens to your data. We're not tied to one frontier model, so we choose the right tool for your problem.

The right model for the job

We're not tied to one lab. We pick the model that does your task best, at the right cost.

Your data, your control

Capable models, including open and self-hosted ones, without handing your data to a single overseas provider.

Built in the open

We fine-tune and post-train models for your real task, and show the work.

Ready when you are

Bring us the job that only you can do.

Book a 15-minute call. We'll tell you whether it's worth building, and roughly what it would take, before you spend anything.